Hey hey, my beautiful listeners!
Today’s episode covers a topic of Behavior Design, which is a field in Behavior Science.
Before launching this podcast, I was going to make my podcast not so scientific, so that I could reach out to girls who have the same problem in more friendly way.
Contrary to my expectation, I have been getting requests that they are interested in listening more about new insights /discoveries from Behavioral Science.
The roots of “tokimeki” design comes from a research field called Behavior Design.
And by leveraging learnings from Behavior Design, we try to design behaviors which makes us “tokimeki” here.
So, today, in this show, I want to talk a little about Behavior Science.
In particular, a research field called Behavior Design.
Let’s get started!
- Today, I have shared some insights from behavioral science, in particular on Behavior Design. I mainly introduced some work of BJ Fogg, Stanford Professor who runs Stanford Behavior Design Lab.(00:05:35)
- Behavior Design is a new system to think about human behavior and methods for design. The best design solutions can change human behavior. Using the framework of Behavior Design and by changing the design, we change human behavior. (00:05:44)
- Why is design important? Well, it is because when we look at the behavior, we realize that huge proportion of our daily actions are unconscious. And trying to change our unconscious actions with our brain is exhausting, because it relies heavily on our will-power. Rather than relying on our will-power to try changing our unconscious behavior, I thought it was so much more fun and efficient to try changing our unconscious behavior with unconscious approach, by design. (00:08:08)
- BJ has created a behavior model called “Fogg Behavior Model”.
His model states that Behavior = Motivation x Ability x Trigger (in his recent website, he uses a word prompt instead of trigger). (00:09:12)
- He said that 3 elements (motivation, ability and trigger) must converge at the same moment for a behavior to occur. (00:09:38)
- Motivation and ability, can trade-off. If the motivation is high, we can do something even it is hard to do. On the other hand, if it is easy to do, we don’t need so much motivation. (00:10:40)
- When there is enough motivation and ability, any behavior could happen… IF THERE IS A RIGHT TRIGGER! (00:11:37)
- I think that “trigger” is really important, because it is the most effortless way to induce certain behavior. And design can elevate the quality of trigger.
This is why I emphasis a lot on design element, when trying to create a new habit. (00:13:39)
figure1. Fog Behavior Model
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